Go Big or Go Home

Today we are starting a new promotion at the restaurant - Big Salads. Remember that episode of Seinfeld where Elaine wanted the "big salad"?? Well, with the recently gorgeous weather we thought it would be fun to bring not just one but several Big Salads to Food 101 Morningside.

Every Wednesday, starting today, we will be serving several unique entree-sized salads for lunch and dinner.



On today's menu:

“The Dude”
Kobe Beef Patty, Smoked Bacon, Cherry Tomato, Chopped Iceberg & Blue Cheese

Big Fat Greek Salad
Grilled Romaine, Cracked Olives, Local Cucumber, Haricot Vert & Goat’s Milk Feta

“The Surf & Surf”
Lobster Salad, Petite Crab Cake, Local Peaches, Roasted Onion & Buttermilk Peach Dressing

“Fritolicious”
Local Ground Beef, Guacamole, Shredded Tillamook Cheddar, Shredded Iceberg & Fresh Cilantro

“The Southern Belle”
Springer Mountain Fried Chicken, Housemade Pimento Cheese, Celery & Pistachio Brittle

Kung Pao Catfish
Spicy Cabbage, Toasted Peanuts, Carrot, Local Radish & Green Onion

The Name Game

What's in a name? That which we call a rose by any other name would smell as sweet.

Did Shakespeare really have it right? Is a name that unimportant? It seems pretty crucial to me. You see, I work at Food 101 Morningside. Food 101 is a local favorite (local to Atlanta, GA) – a comfortable, farm-to-table staple in the Virginia-Highlands neighborhood. The chef, Ron, has been here since day one and so have many of our regulars. Now, after several years, Chef Ron has bought the restaurant from his former partners and is making it his own. The first item on the to-do list – changing the name.

You would have thought naming the restaurant would be one of the more fun parts of owning your own restaurant. You would have thought wrong.

Turns out, naming a restaurant is a laborious and nerve-wracking decision. Much like naming a child, you consider way too many options, over-analyze every thought and worry about what other people will think. Then you come up with something great and it turns out three other restaurants already have the same name. Oy.

From a marketing perspective (I’m the PR director for the restaurant), I really felt the name was make or break. It couldn’t sound too feminine or too masculine. Did it sound “foodie” enough? Did it convey the right imagine? As the owner and chef, Ron felt that the name wasn’t quite as crucial as I did – the food is still all his cooking so the menu isn’t changing, and the atmosphere stems largely from his boisterous personality so that isn’t changing either . He wanted it to be something that spoke to his personality and was more personal. So as Shakespeare said, “What’s in a name?”

After months of arguing back and forth and tossing around bad names and good ones, we finally settled on a name. Now we are ready to start telling people and, as nervous as we are, we don’t want to hear, “You should have…”

Come July 1, 2009 Food 101 Morningside is going to be rosebud.

Want to know how we decided on rosebud? Stay tuned…