Thursday, April 23, 2009

Going On The Line

Step two of rebranding the restaurant seems to be developing a new website. As I'm sure you can imagine, we are all taking this step very seriously. Everyone, and I do mean everyone, who visits our restaurant will most likely visit our website too. We want it to be a bit funky, very useful, and, most importantly, push people to visit the restaurant.

The fun part of designing a website is the "research" phase. Really, this just means we spent far too many hours surfing the web to pinpoint sites we love and sites we hate, and then deciding what is was that we loved or didn't love about each of these sites.

We loved the fun bios on Leona's site and Schiller's menu design. We also loved the great info Farm 255 offers on their farmers and the photo background of Blue Smoke. See more sites we liked here.

The not-so-fun part of designing a website is writing all the text for the site. Have you ever paid attention to how much information is included on most websites? I've now spent the better part of a week drafting text and I don't think I've made the slightest dent. But come hell or high water, on July 1, we will have a new website...

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